Main Task: Double Page Spread Texual Analysis

Denotation

The magazine double page spread consists of a colour photograph of a man with his arms up simulating his arms like a plane. It is a medium close up shot showing his head arms and waist. He is standing up and his upper leg is visible in the shot. The background of the photograph is white and the picture cover the whole left side of the double page spread. On the right side page of the man I see columns of text and also a subject, strap-line and headline.

Character

The cover photograph is of a successful Hip-Hop rapper called ‘T.I.’; he also comes under the categories of rapper, songwriter, record producer and actor showing he is also diverse.

Composition

He is posed in a very ‘I’m fly way’ showing that he is cool headed and calm as if he does not have a single care in the world. His pose, body language, and clothing, are very calm, collected and casual as if he is the ‘man’.

Costume

His clothing is a patterned shirt that he is wearing on top of an immaculate white tee, he is also wearing a brown chain which stands out because of the way he is posed he is also wearing light brown trousers. This costume has been chosen carefully to appeal to the target audience of the magazine, who are most likely to be hip-hop listeners. The clothing worn is similar to costumes he uses to promote his new music videos showing the image he portrays.

NVC:

His non-verbal communication is also calm and collected. His head is tilted showing to the audience he is in his moment.

Lighting:

The lighting is High key, to anchor the text of ‘The summer Preview’.

Setting:

There is little setting, however the white background can connote paradise and somewhere being forever sunny.

Target Audience

Considering all of these points, the likely target audience would be people (male and female, though more of a male audiences than female) aged 18-25. They would have good knowledge of the popular culture and a definite interest in hip-hop and rap especially. They are more likely to be interested in it and maybe have an interest in the artist that is being featured.